Mobile First Concept

Design Mobile Apps Based on Business Strategy

The mobile app industry is bigger and better than ever. Every business, from sports franchises to grocery stores are looking to design a mobile app. And what client doesn’t want their favorite team or their shopping list in right in their pocket?

  • Design mobile app that directly connects your audience.
  • Beautiful and modern design that makes difference.
  • Boost your sales with strategically designed marketing materials.

Why are you doing this? What are you accomplishing by designing an app? Is it a marketing or branding move? It is to gain extra revenue channels? Is it simply a mobile version of your online presence or product? You have two goals. First to design an app, second for the app to generate something, whether it be money, discussion, or convenience. If you have clearly in mind the latter goal during the designing process, the product will be more effective.

Our App Design Process

Our comprehensive App design strategy ensures a perfectly crafted logo for your business.

Exploration

As previously mentioned, you are entering into a huge, dynamic, and young field. With thousands of apps being created every day, there is always something new. The popular phrase, “There’s an app for that”, didn’t sprout up out of nowhere. The amount of apps and things that they do is staggering. You want to be different but approachable. Be unique and usable.

seo process

Sketches

Visual inspiration is very important part of this. It is also a way that you could leave your own mark on the entire industry. Think about the gestures that exist on mobile phones. The techniques used to get stuff done on our phones is constantly evolving. Think about what doesn’t exist yet. Your mantra should be, “What is the most natural way to get this done.” Double tapping? Swiping? Typing?

design process

Digitization

Time to put all that research to use! Think about all the things you experienced using apps and all of the comments, concerns, and suggestions of the users that you have read. Now, keeping this in mind, how do you want your app to look? To feel? To be used? Either by sketching or using Photoshop, start to design the app. This part of the process can be difficult and time consuming. Remember: Time spent here is time saved later.

seo process

Color

If you are anything like me, this is the fun part! Picking out the perfect colors to complement your design is fun and important. Too many colors can be distracting or confusing. Trying out different schemes is the best way to test your color scheme. You definitely want to make sure that your colors aren’t clashing and that your text is visible over your background. Experienced app designers will tell you, less is more when it comes to colors.

seo process