Web designers often think about the web design process with a focus on technical matters such as wireframes, code, and content management. But great design isn’t about how you integrate the social media buttons or even slick visuals. Great design is actually about creating a website that aligns with an overarching strategy.
Well-designed websites offer much more than just aesthetics. They attract visitors and help people understand the product, company, and branding through a variety of indicators, encompassing visuals, text, and interactions. That means every element of your site needs to work towards a defined goal.
Our comprehensive website design strategy ensures a perfectly crafted website for your business.
This is the most important part of any web design process. If these questions aren’t all clearly answered in the brief, the whole project can set off in the wrong direction. It may be useful to write out one or more clearly identified goals, or a one-paragraph summary of the expected aims. This will help to put the design on the right path. Make sure you understand the website’s target audience, and develop a working knowledge of the competition.
Now that we have a bigger picture of the site in mind, we can start creating content for the individual pages, always keeping search engine optimization in mind to help keep pages focused on a single topic. It's vital that you have real content to work with for our next stage
With the site architecture and some content in place, we can start working on the visual brand. Depending on the client, this may already be well-defined, but you might also be defining the visual style from the ground up. Tools like style tiles, moodboards, and element collages can help with this process.